Inspired by the mountain and the wave since 1990, ROXY creates first-of-its-kind products that strike the balance between style, performance and femininity. Celebrating the empowerment of women in action sports through their accomplished portfolio of female athletes, ROXY invites women worldwide to “Make Waves. Move Mountains.” Today, ROXY is a call to action to all women and dreamers to feel beautiful and strong in their own skin. It’s about shooting for the stars and lifting up others so that they can do the same.